Showing posts with label natural. Show all posts
Showing posts with label natural. Show all posts

Saturday, July 23, 2011

Nutraceutical Industry and Sports Nutrition

Nutraceutical Industry and Sports Nutrition.The role of food in total health care is not something new to mankind. The use of food to maintain man's health is as natural as day and night. More than 2,000 years ago, Hippocrates, considered as the father of medicine, said, "Let food be your medicine and medicine be your food." It is this principle that eventually led to the explosion of the nutraceutical industry.

The nutraceutical industry is concerned with nutraceuticals, that is, “ food or part of a food that offers medical and/or health benefits including prevention or treatment of disease.”

All therapeutic areas such as anti arthritic, cold and cough, pain killers, digestion, sleeping disorders, blood pressure, cholesterol, prevention of certain cancers, osteoporosis, depression and diabetes are covered by nutraceuticals.

Products range from herbal dietary supplements, actual food components in dosage form such as capsules or tablets to beverages fortified with vitamins and genetically engineered designer foods, functional foods, processed foods such as cereal, soup and beverages.

Functional foods, the most popular term among consumers are modifieds food or food ingredients that may provide a health benefit beyond the traditional nutrients it contains.

Nutraceuticals is widely popular in the US, Canada, Japan, and Europe and has garnered $80 billion dollars in revenues. The demand for nutraceuticals has been growing worldwide due to consumer awareness of the links of diet and disease, aging population, rising health care cost and innovations in food technology and nutrition.

Sports and Food

In the last decade, sports and fitness nutrition has emerged as one large distinct category in the nutraceutical industry. Three main products contributed to the market’s dramatic 2004 growth:

•    low carbohydrate products - which grew by as much as 154%

•    sports energy beverages - which grew by 18%;

•    sports supplements - which grew by 6%.

Now, the $2 billion-worth sports nutrition industry has moved away from the plain-tasting protein powders into a bigger pool of choices for customers. Available in almost any drug stores or supermarkets are energy bars, meal replacement products, protein powders, individual items (e.g., creatine, L-carnitine), amino acids, herbs, prohormones (hormone precursors); vitamins; minerals; and combination products. Because of this the sports nutrition nutraceutical industry is considered a 'niche' market and an offshoot of the mainstream food industry.

Competition factors for the Sports Nutrition Market

Product/brand differentiation

Because of greater saturation and competition in the marketplace sports nutrition products look alike and sound the same. Maintaining a brand that stands apart from the rest is difficult but a thing to strive for.

Research-substantiated claims.

Consumers’ ability to make intelligent choices should never be underestimated. People place more faith endorsements by university professors and doctors and claims backed by independent research than by endorsements by celebrities.

Core products and strategies

A good strategy now is to focus development of core products or integrating with large food and pharmaceutical concerns (e.g., Powerbar, BalanceBar).

E-commerce

For small companies that cannot or will not rely on strong distribution relationships, e-commerce is an increasingly attractive option.

Basis for marketing strategy

The factors for competition stated above have been gleaned from researches of what consumers are willing to pay for. Overall, customers want:

Something New

Retailers and consumers clamor for "new," whether it means new forms of delivery (gels, effervescent tablets, functional beverages), new applications of or combinations with existing products, or all-natural sports nutrition products that are free of artificial ingredients and solvents.

Excellent Tasting All-natural products

Consumers are also looking for products that taste good and are easy to take. Taste is a major feature that can either make or break a product. The hunt is on for manufacturers to come up with better and new flavors.

High quality and safe products

Regulatory agencies exist to protect the consumers. It is the responsibility of product manufacturers to undertake sound research and prove the efficacy and safety of their nutraceutical products. Products that are based on false or misleading marketing should be and are banned and condemned.

Through product sales and advances in research and development, the Sports Nutrition Nutraceutical Industry is now validating what was proven, early on, by the fitness and nutrition pioneers -- sports nutrition products provide easier access to a healthier way of performing and living.

Natural Sports Nutrition Diet for Champions

Natural Sports Nutrition Diet for Champions.They say that great artists are made, not born. The same could also be said for athletes. Of course, genetics plays a large part in differentiating a mere athlete from a sports champion, but to be able to attain that legendary status in the Hall of Fame, an aspiring sportsman must go through the strictest of diets that will help shape and strengthen the physique.

By drinking sufficient amounts of water and consuming a balanced diet, the body can generate a lot of energy which will greatly help in boosting for top athletic performance.

What are the factors to be considered in designing a complete and healthy natural sports nutrition program?

1. Hydration

Obviously, the most important thing in natural sports nutrition is water. The significance of water can never be discounted because the human body is composed of sixty percent of it, and every bodily function cannot work without water. The good old eight-cups-of-water-a-day recommendation is essential because the body must replace the water it eliminates, like sweat and urine.

Here are some helpful reminders to maintain proper hydration:

-Instead of slugging humongous amounts of water in infrequent sittings, drink small portions in frequent durations.

-Cold beverages aid the body in cooling down body temperature, therefore cutting down the amount of sweating.

-One should drink 2-3 cups of water for every pound that the body losses after exercising.

2. Sources of Fuel

A balanced diet is another must for natural sports nutrition. Athletes must acquire the perfect combination of calories that can be consumed from protein, carbohydrates and fats, which are great sources of energy.

Carbohydrates are the most important fuel source, which can be found in foods such as breads, pastas, rice, fruits, veggies and cereals. These foods can supply the body about seventy percent of the needed daily calories. Carbs provide the body the power and endurance it needs for short-duration activities that involve maximum level of intensity. This fuel comes from the energy given by sugar and starches that the body converts.

Here are strategies to maximize the potential of carbs:

-Start loading up on carbs at least several days before prior to the competition.

-Carbs should be consumed in greater amounts in the duration of activities that lasts more than one hour to fend off the onset of fatigue.

Another imperative factor in natural sports nutrition is proteins. Athletes should eat lots of dairy, eggs, meats, fish and chicken, along with nuts and beans. Protein supplies as much as fifteen percent of calories in the body. To determine the amount of protein needed by an athlete, the following factors should be considered: his fitness level, the type of exercise along with its duration and intensity, and his overall carb and calorie intake.

The last fuel source that is important for natural sports nutrition is fats. There are two kinds: saturated and unsaturated. Although it is a significant component in nutrition, the intake of fats should be strictly monitored. Too much consumption of fats may lead to major health problems such as cancer and heart disease.

The road to sports excellence is not easy. Along with fostering courage and determination, athletes have to follow the strict regimen brought on by natural sports nutrition. But all of these will be worth the trouble once victory is achieved.

The Sports Nutrition Industry: Keywords to Success.

The Sports Nutrition Industry: Keywords to Success. Every developed and developing country is teeming today with manufacturers and distributors of nutraceutical products that cater to professional sportsmen and women and sport-minded ones alike. Health products of every type, size and taste have abound. Today, the nurtraceutical industry is estimated to be worth $80 billion (U.S.) Just what are the factors of success in this highly competitive field of sports nutrition industry?

The biggest sports nutrition players have come up with keywords to success:

Keyword: Research

Company efforts to advance the field of supplement products for sports nutrition are the backbone of any industry. By supporting clinical research and trying to foster a relationship with science advisory boards, the field of sports nutrition is advanced. Eventually, consumers are able to receive innovative, scientifically-based, safe and effective products.

Advisory boards have funded research projects on nutrition and sports performance including research on creatine, HMB, CLA and glutamine among others. Research grants are also provided to young scientists early in their careers.

Large-scale sports nutrition industries commit over $500,000 every year to independent analytical analysis to ensure that sports nutrition products meet specifications. Investigations are also warranted. There should be rigorous vendor certification or re-certification auditing program that helps companies adhere to industry quality standards.

Keyword: Innovation

New products and technologies should be developed to provide the best quality on existing products.

Consumers have a preoccupation of trying out something “new,.” There should always be innovation whether it means new forms of delivery (gels, effervescent tablets, functional beverages) or new applications of or combinations with existing products.

Keyword: Price

For Sports Nutrition consumers, price is still everything. In the U.S. for example, even though people were getting laid off and the economy has been unstable after 9/11 people still wanted to work out and stay healthy. This coupled with higher oil prices has lead people to look for deals and good prices.

Products must be extremely competitively. Sport Nutrition giants for example rely on increased sales volume in exchange of lesser profit margins on each product sold.

Quality, certification and taste matter but in the final analysis, consumer want good deals on great products.

Keyword: Variety

What should retailers do to become their customers' first choice for sports nutrition products? Carry a variety of lines that will offer clients with options in supplements.

Retailers often opt not to sports supplements when they carried only one line or one brand. Sports nutrition customers are varied and are everywhere. There are more women as well as men buying supplements and at different ages and varied income brackets. Retail stores should therefore be able to offer a selection products or else buyers will look elsewhere, like the internet or shop somewhere other than these local vitamin stores or pharmacies.

Keyword: Safe

There are regulatory agencies to protect consumers. Sports nutrition companies should engage in top of the line research and development and prove the efficacy and safety of their nurtraceutical products. Products that are based on false or misleading marketing should be and are banned and condemned.

It is thus the responsibility of manufacturers and marketers to provide sports nutrition products that are safe, effective, easily used, and completely understood by both retailers and consumers.

Today, natural product retailers can provide consumers safe alternatives to potentially harmful chemical stimulants (fenfluramine, dexfenfluramine), fat-chelating agents, cosmetic surgery, and a life of inactivity or painful exercise Natural, science-based exercise nutrition products that promote energy, fitness, and weight loss are now available.

Keyword: Information

Consumers are becoming more and more intelligent. They rely on scientific and hard facts rather than recommendations and endorsements from celebrities and sports personalities. Aside from vigorous research, sports nutrition companies should invest in a sound information dissemination and product communication strategy to stay ahead of the game.

Product information should be detailed but fairly understandable. Also, information should be readily available on product packets, posters, print and TV advertisements and the internet. Consumers can believe only what manufacturers communicate well.

Everything focuses around education for the consumer — an educated consumer is the industry's best friend.

These principles helped sports nutrition companies boost the industry as a whole. If remembered and adhered to, these keywords will spur more gains in the industry as large portions of the world’s population now put priority to fitness and health. 

International Journal of Sport Nutrition & Exercise Metabolism

Journals related to Sports Nutrition

As sports nutrition is becoming more and more an interesting and in-demand field in scientific study, venues to expose and encourage developments have been established. There are several journals related to sports nutrition. The following are some examples:

International Journal of Sport Nutrition & Exercise Metabolism

IJSNEM  offers information on sports nutrition and exercise metabolism by publishing original scientific investigations, scholarly reviews and articles which focus on the application of the principles of biochemistry, physiology, and nutrition to sport and exercise.

Although sport nutrition today is a distinct academic and applied field of work, it receives input from—and makes contributions to—fields like nutrition, physiology, biochemistry, psychology, clinical medicine, and the sport and exercise sciences.

These perspectives are welcomed and encouraged in the International Journal of Sport Nutrition and Exercise Metabolism (IJSNEM). The journal now serves as a forum for the publication of scholarly and applied work regarding the nutritional, biochemical, and molecular aspects of exercise science.

Original researches with human subjects are given top priority in IJSNEM but relevant researches with experimental animals are also submitted. Case studies showing systematic, rather than casual observation conducted with appropriate instrumentation will be accepted. Articles with clinical application are also included. Aside from these, editorials, digests of related articles from other fields, research notes, and reviews of books, videos, and other media releases are offered in the journal.

International Journal of Sports Physiology and Performance

IJSPP is an international peer-reviewed journal focused on sports physiology and performance. It aims to advance the knowledge of sport and exercise physiologists, sports-performance researchers, and other sports scientists by examining and publishing practical and research aspects of sports physiology and sports performance.

Articles in sport physiology and related disciplines that have connections with enhancing sport performance, preventing decrements in performance, or enhancing recovery of athletes are featured in IJSPP. The journal publishes original research reports, invited reviews, commentaries, technical reports, case studies.  There is also an editorial section.

Usual topics in IJSPP include team sports, individual sports, performance aspects of environmental physiology, applied sports nutrition, strength and conditioning, biomedical science, and applications of sport technology. Readership include sport scientists, sport physicians, coaches, academic researchers, students, and related professionals.

Controlled experimental and observational researches as long as they are comprehensive or systematic and appropriate standards of scientific methodology and analysis are met are welcome.

Motor Control (MC)

Motor Control is an international journal has been created for information exchange on the control of human movement through a lifespan. The journal provides reports to keep readers abreast of current developments in the field of motor control as well as motor disorders.

MC publishes various types of research papers: clinical experimental, modeling and theoretical studies. Varied disciplines complement each other in this publication: biomechanics, kinesiology, neurophysiology, neuroscience, psychology, physical medicine, and rehabilitation. Aside from research papers, review articles, quick communications, commentaries, target articles, and book reviews are also featured.

Contribution to the understanding of movement control should be clearly demonstrated in an article for it to be published.

Quest

Each issue of Quest examines critical issues facing physical educators in secondary schools and research developments in the sport sciences and other sub-disciplines of human movement. Theoretical explorations to applied studies in this journal synthesize research to help advance the field of physical activity.

Quest does not publish original research reports on professional development of physical education but welcomes articles that are based on, complement, or review empirical research related to it. Quest considers both theoretical and practical articles. Readers includes academicians, teachers, and administrators

The Journal of Applied biomechanics

(JAB) is a quarterly journal dedicated to the study of human biomechanics in sport, exercise, and rehabilitation. The reader will find research articles, clinical studies, and other pertinent information highlighting current advances in biomechanics in each issue.

The effect and control of forces that act on and are produced by the human body are highlighted in JAB. Studies related to modeling and human movement simulation and to the effects of internal and external forces like nutrition on body structures during skill development and rehabilitation are also appropriate.

Original research reports, invited review papers, and "target" articles on selected current issues in the field are published. Jab also contains book reviews, technical notes, an editorial section, and other special features.

Extreme Sports Nutrition for the Motorcyle Rider

Extreme Sports Nutrition for the Motorcyle Rider.The subject of sports nutrition has become unquestionably important nowadays now that the whole concept of sports has become evolved and has been receiving immense media attention. Athletes and spectators alike are now comprehending the weight of the status that professional sportsmen now carries.

This realization has pushed lots of initiatives to produce the latest and most effective in sports nutrition and training, not excluding those for extreme sports. During the old days, athletes have relied steadily on the carefree formula of fastfood fare and energy drinks.

Now that competition is growing more and more intense each day, athletes are now acquiring the expertise of sports science experts to make sure that they can maximize their physical and mental potentials to its outmost limits.

To have a better understanding of the efficacy and significance of extreme sports nutrition, one can look at the training regimen in motorcycle sports, one of the most popular extreme sports around.

A motorcycle rider takes in a lot of punishment in his body. Because of this, a rider must consider his overall physical fitness as much as his technical skills in competitions. He needs to establish hydration and stamina in his physique in order to keep up with the rigors of the motorcycle events.

It is not really easy to survive, let alone win, in a 20-30 minute contest under the most brutal of conditions such as extreme heat. It IS one of the most difficult factors that should be overcome in any kind of sport.

If one would monitor the vital signs the athletes during these contests, one could easily see that their heart-rates are performing at the most maximum level.

Sports nutrition is a major concern for motorcycling, since this sport involves competing in adverse surroundings under very extreme temperatures. Thermoregulation and hydration naturally are vital concerns.

Riders are faced with almost no time to hydrate themselves because an typical motocycle event lasts about only 20-45 minutes. It is very important then that motorcycle riders monitor their consumption of fluids closely days before the competition, paying close attention to those days when practices are held up to the qualifying rounds during the weekend before the main event.

Days before the competition itself, riders must take fluid, especially water, consistently in order to achieve and maintain a steady hydration level prior to the main event.

Aside from water, sports drinks must come in handy and must be ready in stock all thoroughout the race weekend. Sports drinks with electrolytes like sodium and with carbohydrates are particularly recommended. Carnohydrates will aid greatly in putting off the occurence of a rider's fatigue.

The amount of sodium present in the drinks is a very important element for the regimen. Sports drinks will high amounts of sodium can give back the sodium that will be lost with the rider's sweat during the competition. Also, the sodium will enhance the thirst of the body in order to make the cyclist drink more water during the course of the competition.

Motorcycle riders involved in heavy competition to strive to consume 20-40 ounces of liquid every hour during his time at the racetrack and must continue drinking about 20 ounces per hour after the track session. To effectively monitor hydration levels of a rider, he can weigh himself on the scales every morning and do so again after every session.

Two percent of the total body weight, and not more than that, should be eliminated, and it muse be replaced with 150 percent of the water reduced on that day in order to achieve maximum performance for tommorow's session.

The human body is composed of up to sixty percent with water. A slight decrease in fluids can already have an effect on an athlete's performance, specifically on the force capability of the muscles.

When the stamina and hydration levels is very well taken-care off, one can pruduce a powerful motocross champion who can manipulate and maneuver his bike at very high levels at the most stessful of situations.

So its extremely important that people, especially athletes, should not overlook the importance of drinking water and other fluids. This is very vital when it comes to competitions. It can be the factor that can make or break a rider's road to victory.

Essential Oil For Sports Nutrition: The Supplements

Essential Oil For Sports Nutrition: The Supplements.Fat; people on a strict diet are afraid of this word. As much as possible, they will avoid any food that will increase fat in their diet. In fact, if you will look at their refrigerator, all you will see are food with less fat, and sometimes, even zero fat.

Despite all the concern of dieters about having fat in diet, our body needs healthy oils and fats to function properly. Athletes most especially, need essential oil for sports nutrition. These essential oils can be compared to all-purpose machine oil that lubricates stuck and rusting metal hinges, screws and other moveable parts of a machine.

The only problem to most people, they get the wrong kinds of fats. They lack the good, healthy fats and essential oils for sports nutrition.

Fats carry fat-soluble vitamins such as vitamins A, D, E and K from the food we eat to our body.

These essential oils for sports nutrition are good for athletes who need to be in tip-top shape all the time. These life giving oils are one of the best sources of energy and help in the production of new and healthy cell membranes and other hormone-like compounds, the eicosanoids. These amazing compounds help the body in regulating heart rate, blood pressure, constriction of blood vessel and clotting, and even the nervous system.

Essential oils for sports nutrition

So, what are the essential oils for sports nutrition?

- Flaxseed oil, essential oil for sports nutrition.

Our body can't function well without the two important polyunsaturated fats: the linoleic and the alpha-linoleic acid.

Flaxseed oil is therefore one of the essential oils for sports nutrition. Flaxseed oil is rich in linoleic and alpha-linoleic acids that help in maintaining good bodily functions and normal cell structure. Also, flaxseed oil is useful for people with autoimmune diseases.

- Cod liver oil, a fish essential oil for sports nutrition.

Cod liver oil is rich in Vitamin A and D. This two-in-one essential oil is on the list of athletes' favorite essential oil for sports nutrition.

Cod liver oil releases large amount of Vitamin A that help athletes maintain clear eyesight.

Athletes can get vitamin D from sunlight. But because of the harmful effects of ultraviolet rays found in sunlight, the only available time for athletes to sunbathe and get vitamin D is during the early mornings till 9 am only. After that, physicians don't advise athletes to expose themselves from the harmful rays of sunlight.

So, to get the proper amount of vitamin D in their bodies, physicians prescribe cod liver oil as a supplement to athletes. Vitamin D regulates calcium metabolism in the body. Vitamin D is so important to calcium that there will be loss of calcium if vitamin D is lacking in the body.

During a game, even if an athlete is fully hydrated he may suffer from weak muscles and listlessness if he lacks calcium. So to properly store and metabolize calcium in the body, athlete needs vitamin D. He can get large doses of vitamin D from cod liver oil, a fish essential oil for sports nutrition.

3. Omega 3, a fish essential oil for sports nutrition

A can of tuna or the fatty parts of a fish such as the belly and the head contain omega 3, a fatty oil that is good for the heart. Omega 3 helps the heart to pump well and clears the arteries of bad cholesterol.

Omega 3 is a fish essential oil for sports nutrition. With omega 3, an athlete's heart is ready for long hours of strenuous activities. Omega 3 also helps in reducing heart rate; thus the heart releases enough oxygen to the brain and other organs. An athlete is less tired and weak if his heart pumps slower even when his body is at work.

Any athlete who would want to take these oils as supplement should consult their physicians first. There are overdoses with these oils if taken in large quantities since they are fat-soluble; the extra doses are not excreted through urine or feces.

All About Endurance Sports Nutrition



Endurance sports nutrition gives you a nutrition advice that is just jampacked with very useful details, together with sets of customized eating plans specifically regarding sports, to ensure that the food that you choose will keep you going on before, during and after various competitions.

A remarkable and very well-known author, Suzanne Girard Eberle, MS, RD, tells those who are concerned of her background as a registered dietician who has her specialty on sports nutrition. She also admits that she knows much and much about endurance sports nutrition because she, herself, is an elite endurance athlete. So she can tell you how endurance sports nutrtion works, or what is not supposed to be done regarding endurance sports nutrition, in actual training and situations that involve racing.

The  resource that is said to be the most comprehensive of its kind, is the prescriptive book that the said endurance athlete, slash dietician, wrote. It includes tried and true advice and suggestions from different endurance athletes who are at the top of their sports.

But if you would really like to know from the best persons to talk to when it comes to endurance sports nutrition, there are various websites that you could log on to to be able to contact, or if not contact, at least ask a few questions to world-class athletes.

You can avail Karen Smyers’s, a triathlete, assistance about endurance sports nutrition. She is a triathlete, so she knows things about endurance thrice more than what others do.

Another is the marathon runner Keith Brantly. Running is not as easy as it sounds, but running is, in fact, the easy part. It is the enduring the pain that grows in your legs that is not.

You can also try to have your questions answered by the world-known marathon swimmer Tobie Smith. Endurance sports nutrition in swimming is very very difficult because there are two kinds of pressures that you face, pressure under the water and atmospheric pressure.

And last, but certainly not the least, is the cyclist Kerry Ryan. It is almost the same as running, with the movement of the legs and the endurance of the pain that grow in your legs.

However, you have to be a master of balance to be able to pull cycling off. All of these world-class athletes will happily and obligingly share their knowledge, and with absolute right because of their many years of training and competing against the world’s best.

There are many kinds of sports where endurance sports nutrition can help you maximize your performance. Endurance sports nutrition can help you a great deal in running. As mentioned above, running is the easy part, it is enduring the pain that is constantly present in your lower extremeties that you need to endure.

In triathlons, you have to take note of enduring three stages of sports. So endurance sports nutrition is definetely handy if you want to be able to move on to the next stage and not faint in one of the first stages.

The endurance in swimming is not like any other. Why? It is because, like told before, there are two kinds of pressure that you need to think about. There is, first, the pressure that you experience under the water, plus the atmospheric water. So whether you put your face under water or you turn your head out of the water to breathe in some air, the cramps and the pain caused by the pressure should be endured.

In rowing, it is all about upper body strength. Yes, it also involves coordination with your teammates and most of all mind and arm coordination, but if you are weak with your upper body, then rowing is not the thing for you. Your hands will probably suffer bruises from your firm grips on the oars, but you arms are the ones that should have high endurance. Endurance sports nutrition can definitely help you survive the boat ride.

Cycling, like mentioned, is not that much different from running. Your legs also experience the most pain, and you have to endure the pain that is constant on your lower extremities. But this time, there is also the balance to think of. And for those who have a hard time balancing, enduring cycling is very hard. So this is where endurance sports nutrition comes in.

Endurance sports nutrition can definitely make you a better athlete, if you cannot endure whatever it is that you are doing, how can you perform well? So if you are thinking that sports is all about performance, you are wrong for without endurance, you can never perform a certain sport well.

EAS Sports Nutrition Products

EAS Sports Nutrition Products.EAS Sports Nutrition has a wide array of products that aim to meet individual and unique needs. Depending on their specific goal and the amount you have to take in with each, EAS sports nutrition supplements promote high performance, endurance, fat-burning capacity, strength, power, and size. 

High performance athletes must be given high performance nutrition, supplements, and other recovery products accordingly.  The various lines of EAS Sports Nutrition provide these while building and defining lean mass and reducing the amount of fat in the body.  This is specifically appropriate if one intends not only to make the muscles fuller but also gain enough strength.

One to two servings per day of the EAS Sports Nutrition type, Muscle Armor, support the growth of lean mass through the infusion of Juven Technology ingredients which have already been proven to rejuvenate the muscles and increase their overall strength. 

If one is after a healthy blend of vitamins, minerals, and protein, Myoplex Original Powder is the best choice.  Two to three servings of this can already bring in the desired effect.  Another variant, called Phosphagen Elite, heightens the impact of workouts in the body.  Similar to Muscle Armor, one to two servings would be enough.

An example of endurance products under the EAS lineup is VO2 Peak which consists of a blend of essential vitamins, beta-alanine, and rhodiola rosea.  Another is Catapult which contains tyrosine, an amino acid known to back-up the functions of the cells and increase mental power. 

Another product called endurathon falls under this type which is made up of ribose that is a building block to the regeneration of adenosine triphosphate.  Adding up further to the Endurance line of EAS Sports Nutrition is Race Recovery, known to replenish glycogen stores which are somehow depleted during exercise. 

In addition to high performance and endurance, EAS Sports Nutrition can also work hand in hand with exercises in the gym to create a cut, lean, and muscular appearance.  The products belonging to the Definition line cause muscular development by infusing the body with protein and, at the same time, shedding fat components.

EAS Sports Nutrition again presents a variety of products under this line including Muscle Armor, Thermo DynamX, and Myoplex Lite Powder.  As mentioned earlier, Muscle Armor is able to produce desired results through Juven Technology.

Meanwhile, Thermo DynamX speeds up the burning process of fats in the body and heightens the rate of metabolism.  Myoplex Lite Powder is a combination of protein, vitamins, and minerals which back up heightened metabolism and lean muscle mass. 

Finally, for strength, power, and size, the Gain Line of EAS Sports Nutrition should be in action.  The products under this are very much backed up by science and proven to be effective. 

Muscle Armor, Phosphagen Elite, and Myoplex Deluxe Powder are examples.  The muscles are rejuvenated.  The power of workouts is emphasized by delaying lactic acid burn and promoting immediate muscle recovery.   

These EAS Sports Nutrition products will achieve their full potential if they are taken in line with religious exercise and workouts in the gym.  Simple intake may not really deliver desired results.  Certain processes in the body need to be activated through physical exertion before they react effectively with these products. 

It is also important to identify, at the very start, the goals and targets for doing the workouts and taking in EAS sports nutrition supplements.

What EAS Sports Nutrition Is Offers



EAS Sports Nutrition offers a wide array of products that aim to meet individual and unique needs.  It may promote high performance, endurance, fat-burning capacity, strength, power, and size, depending on the variant and amount taken. 

High performance athletes must be given high performance nutrition, supplements, and other recovery products accordingly.  The various lines of EAS Sports Nutrition provide these while building and defining lean mass and reducing the amount of fat in the body.  This is specifically appropriate if one intends not only to make the muscles fuller but also gain enough strength.

One to two servings per day of the EAS Sports Nutrition type, Muscle Armor, support the growth of lean mass through the infusion of Juven Technology ingredients which have already been proven to rejuvenate the muscles and increase their overall strength. 

If one is after a healthy blend of vitamins, minerals, and protein, Myoplex Original Powder is the best choice.  Two to three servings of this can already bring in the desired effect.  Another variant, called Phosphagen Elite, heightens the impact of workouts in the body.  Similar to Muscle Armor, one to two servings would be enough.

Endurance athletes need to fight fatigue, replenish energy expended, and be able to recover at once.  The EAS Sports Nutrition type that is best for them falls under the EAS Endurance line which significantly achieves all three while maintaining lean mass.  

An example of which is VO2 Peak which consists of a blend of essential vitamins, beta-alanine, and rhodiola rosea.  Another is Catapult which contains tyrosine, an amino acid known to back-up the functions of the cells and increase mental power. 

Moreover, Endurathon falls under this type which is made up of ribose that is a building block to the regeneration of adenosine triphosphate.  Adding up further to the Endurance line of EAS Sports Nutrition is Race Recovery, known to replenish glycogen stores which are somehow depleted during exercise. 

In addition to high performance and endurance, EAS Sports Nutrition can also work hand in hand with exercises in the gym to create a cut, lean, and muscular appearance.  The products belonging to the Definition line cause muscular development by infusing the body with protein and, at the same time, shedding fat components.

EAS Sports Nutrition again presents a variety of products under this line including Muscle Armor, Thermo DynamX, and Myoplex Lite Powder.  As mentioned earlier, Muscle Armor is able to produce desired results through Juven Technology.

On the other hand, Thermo DynamX speeds up the burning process of fats in the body and heightens the rate of metabolism.  Myoplex Lite Powder is a combination of protein, vitamins, and minerals which back up heightened metabolism and lean muscle mass. 

Finally, for strength, power, and size, the Gain Line of EAS Sports Nutrition should be in action.  The products under this are very much backed up by science and proven to be effective. 

Muscle Armor, Phosphagen Elite, and Myoplex Deluxe Powder are examples.  The muscles are rejuvenated.  The power of workouts is emphasized by delaying lactic acid burn and promoting immediate muscle recovery.   

These EAS Sports Nutrition products will achieve its full potential if they are taken in line with religious exercise and workouts in the gym.  Simple intake may not really deliver desired results.  Certain processes in the body need to be activated through physical exertion before they react effectively with these products.  It is also important to identify, at the very start, the goals and targets for doing the workouts and taking in these supplements.  A program must then be created in line with these goals and targets. 


Get your year-round supply of discount sports nutrition

Why insist on buying costly sports nutrition if you can have discount sports nutrition?

Discount sports nutrition products and discount sports nutrition supplements are logical choices. Not cheap, mind you, but, actually clever. You will find products that are reasonably within your reach in discount sports nutrition stores.

Whether you’re into marathon, cycling, running, swimming, or weightlifting, discount sports nutrition stores give you a wide array of products to choose from. Discount sports nutrition offers all types of supplements, energy bar gels, sports energy drinks and other beverages, muscle development supplements, and other elements in the world of sports nutrition. Frankly, staying fit does not really mean breaking the bank.

For particular nutritional products, discount sports nutrition is a best source for the best available quality, like Amino acids, multi-nutrition content bars, muscle enhancing milk products, carb products, endurance enhancing producsts, whey supplements, and other specialized sports nutrient products.

Muscle-building package available at discount sports nutrition store

You can accelerate your training results by choosing the appropriate sports nutrition available on discount. It is for no reason that sports scientists have spent millions of dollars for research and development of supplements specifically targeted at people with special on muscle-building.

If you’re into weights or just athletically involved, you should be taking supplements right to supports your body’s particular need on building muscle fiber. While it is true than you can have results in your body even without the benefit of supplements, the extra works is by logic, needs extra nutrients, i.e., supplements. Particularly after workouts, the needs extra nutrients to repair its damaged muscle tissue, and it is here that the need for supplements is very obvious. Of course, dramatic results are also possible only when you’re using supplements.

Human growth hormone products

Also available at discount sports nutrition store are Human growth hormone products, better known as HGH. Bodybuilders, and other athletes that are into strength or resistance exercise can have immense benefit from HGH based products. There’s nothing to worry about taking HGH. Human growth hormone is a hormone that can be found naturally in our body. What HGH based products do is nothing but add a little bit more of this hormone.

This hormone also serves as a buffer whenever our muscles undergo extreme stress during exercise. Muscles also use this hormone to repair itself, during rest period. This hormone also produces lean muscles, which is one of the most coveted result in any other fitness program. Developing lean muscles will also result in decreasing body fat percentage. Endurance, energy production, and overall athletic performance will also improve by taking this hormone.

Protein and nitrogen products

Discount sports nutrition stores are also good sources of Glutamine products. Glutamine products are important to support any exercise regimen. This micronutrient enhances the ability of our muscles to recover after intense exercise. Glutamine also increases HGH production, thus, further improving the ability of the body recover after regimen. Glutamine also increases protein synthesis and nitrogen retention. This retention is important for the body to have a standby nutrient for emergency needs.

Other micronutrients in their elemental forms are also available in discount sports nutrition stores. Some of the micronutrients that make up the long list are vitamin C, vitamin E, bee honey and nutrients in concentrated form needed by athletes to build their strength and endurance.

Discount sports nutrition stores normally maintain a huge selection of bodybuilding supplements, sports nutritional supplements, general health and fitness nutrition goods, and other nutrients such as creatine, whey protein, weight loss supplements and weight gainers supplements. Other products with specific role are also available.

Countless studies had proven that taking these nutrients in combination improves absorption. Vitamins and other micronutrients are particularly known to exhibit these properties. Latest research also points to the positive synergy created by taking these micronutrients in combination. This synergy type of working has been observed also in other compound nutrients containing these micronutrients.

And because we’re talking about discount sports nutrition, we’re talking about discounted products. So, whether you want to lose some of the excess weight, or gain much needed muscle mass, you don't really need to stress over how much their little helpers will cost you -- discount sports nutrition is your ultimate answer.


Discount sports nutrition serve humanity with the best bargains

Understanding Sports Nutrition Supplements

The kind of sports nutrition supplements a certain athlete is supposed to take would depend strongly on what is appropriate for the athlete’s health status. However, some of these supplements are very hard to find or are very expensive or just too expensive for an average athlete.

Here are some of the sports nutrition supplements that you can get, with the same amount of nutrients that you need but for extremely low prices!

Steel Edge, which you usually purchase for forty seven dollars and ninety five cents ($47.95), you can now avail for only thirty nine dollars and ninety five cents ($35.95).

This supplement is designed to specifically maximize the physiological environment of your body before you perform your workout. Steel Edge primes your body for focused, intense and energetic workouts that will most probably give you the results you seek.

Scivation Sesamin is another form of a discount sports nutrition. This supplement is bought for twenty four dollars and ninety five cents ($24.95), but for you only twenty one dollars and ninety five cents ($21.95)! What are you waiting for? There is no bargain better than what discount sports nutrition offers!

You also do not have to worry because Scivation Sesamin has been tested in appropriate laboratories for purity and potency. It is discovered to be containing a high grade extracat of Sesamin, which is a lignan that occurs naturally and is found in sesame oil.

Researchers have proven that Sesamin is perfect for discount sports nutrition because it maximizes fat loss, supports the kidney and the liver, and keeps the profiles of your lipids healthy.

Super Enzymes are sold at a whopping price of only seven dollars and fifty cents ($7.50). Just because it is not as pricey as the other forms of discount sports nutrition, that does not mean that it is not worthy of purchase.

It is scientifically engineered with essential enzymes like papain, pancreatin and bromulain. These enzymes assist the digestion of food. Therefore, Super Enzymes is a discount sports nutrition that aids in food digestion.

You can have Rize 2 for forty nine dollars and ninety nine cents ($49.99). It is an herbal form of discount sports nutrition that is oftenly utilized for the enhancement of male sexual performance. It contains a mixture high quality ingredients extracted from nature, and these ingredients improve sexual performance and pleasure.

This is oftenly purchased by old men who cannot perform as well as they think younger men do, but that does not mean that younger men cannot purchase this either.

Another supplement is the Hi Tech Dianabol which is being sold for only thirty nine dollars and ninety five cents ($39.99). The king has made a comeback and has been given the new name of Dianobol due to its remarkable ability to increase strength and muscle by using anti-proteolythic ways. This anti-proteolythic means is deems to be more important than direct anabolic protein synthesis.

If you have to budget thirty seven dollars and ninety five cents ($37.95) for a discount sports nutrition, then Hi Tech Anavar is the supplement to get. It is a catalyst that builds muscle in order to be able to increase size and strength.

What does it contain? It contains a formulation of anabolic agents that are potent and are non-steroidal.

L-leucine-ketoisocaproic acid is the long version and hard to pronounce version, that just makes you want to tear your hair out, of Leukic. Leukic is also a little hard to pronounce, but definitely not as hard as its long version.

This form of discount sports nutrition activates the muscle machines so that the body can get to transmit a powerful anabolic muscle-building  signal. Nice huh? It would be a lot better to know that with Leukic, there are no elevation nor decrease of hormonal levels!

Discount sports nutrition is thought of many to be a dumb bargain, a bargain of less useful supplements. Looks like who made that theory was really wrong.

Discount sports nutrition serve humanity with the best bargains, supplements that can truly help an athlete’s performance, not just an athlete’s but performance in general, for prices that not only bigwigs can obtain because they are very much affordable.

Charts on sports nutrition: Guides for a healthier, sportier bod

Charts on sports nutrition: Guides for a healthier, sportier bod.Athletics is an endeavor that has become increasingly lucrative as time goes by. The modern world has come up with more and more ways to expound the potential of athletes in the most convenient ways possible. A wide variety of exercise and diet programs have been conceived to make sure that the body achieves its highest potential.

To aid the athletes in becoming the demi-gods of physical fitness, business have launched many products such as vitamins and exercise gadgets. Media has provided lots of information that can assist anyone who is into getting fit. Resources such as books, videos and other instructional materials have bombarded their way right into cyberspace.

As examples, here are some very helpful knowledge from several charts on sports nutrition which disseminates information coming from some experts in physical fitness.

The web site of the University of Illinois Extension featured a food guide system that helps in evaluating the effectiveness of one's diet. This pyramid training table guide provided five divisions of food groups, each division equipped with the list of major nutrients supplied by those foods included in the group.

Here are the food groups from the chart that can help enhance a diet:

1. Milk, cheese and yogurt Group

Gives calcium, protein, riboflavin and vitamin A.

2. Vegetable Group

Sources of vitamins and minerals, especially vitamins C and A. Includes veggies such as spinach, tomatoes and broccoli.

3. Meat, fish, eggs, nuts and beans Group
Primary protein source. Also contains iron, thiamin and zinc.

Another useful chart on sports nutrition gives off the main functions of the four main nutrients needed by the body and the recommended intake for each.

Carbohydrates - It is the primary source of energy which is especially needed for the majority of bodily functions. Carbs are essential for high-intensity exercise.

Water - the most important nutrient mainly because the human body is composed of sixty percent of it. Water reduces body fat, eliminates toxins and waste, aids in the maintenance of muscle tone and also keeps the skin moist and healthy. It helps regulate body temperature especially during intense workouts.

Protein - Responsible for the growth of body tissue and the creation of hormones, enzymes and antibodies. It is also responsible for the balance of electrolytes and fluid in the body.

Fat - It also provides energy and also maintains body temperature. Fats protect the organs and carries fatty acids essential to the body.

Another chart on sports nutrition gives great food alternatives for those who want to knock off considerable amount of calories from their diet. Here are examples:

-Have English muffins or half portion of a bagel instead of donuts for snacks or breakfast.
-Use 2 egg whites instead of 1 whole egg for cooking.
-Drink water in place of sodas or canned fizzy beverages.
-Opt for skinless chicken instead of the deep-fried variety.
-Put in non-fat dry milk in coffee instead of regular creamers.
-Enjoy jams in place of butter when having bagels and toasts.
-Use light dressings, oils or vinegars over regular dressings when making salads.
-Order pizza with lots of veggies instead of the ones with loads of cheese.

Recovery, Body Protection and Sports Nutrition

Recovery, Body Protection and Sports Nutrition

Food gives us energy and fuels physical activity. Not eating enough can cause a drop in energy and endurance levels and, in the world of sports, can lead to painful losses. This is why athletes learn quickly to pack that extra energy bar just in case.

But food is not only good as energy sources to our muscles. They also hold substances that promote our health, boost our immunity to sicknesses, promote tissue repair, protect cells from damage, protect against age-related cognitive decline and increase resistance to cancers, and other illnesses, all of which are important to maintaining good performance and longevity in sports. These protective substances are commonly known as phytochemicals.

Phytochemicals, although not providing any energy, essential vitamins, or minerals, still are an important component of any athlete's sport nutrition.  Phytochemicals means "chemicals from plants." Vegetables and fruits therefore are excellent sources.

Color means protection

Colorful vegetables and fruits have high levels of phytochemicals. In most cases, colorful skins of fruits and vegetables have the most concentrated source of protective nutrients.

A U.S. National Cancer Institute program (www.5aday.com) uses color categories, highlighting the protective compounds predominant in each color of fruit or vegetable.

RED

Red fruits maintains heart health, memory function, lowers risk to some cancers, and ensures urinary tract health. Lycopene and anthocyanins are available in red fruits and vegetables. Lycopede reduces the risk of several types of cancer, heart and lung disease. Anthocyanins helps protect against heart disease by preventing blood clots. Both may slow the cell aging process.

ORANGE / YELLOW

Beta-carotene is abundant in orange and yellow substances. It is an antioxidant that helps reduce the risk of cancer and heart disease, maintain eyesight, help boost the immune system, and promote repair of damaged DNA. With Vitamin C, Bioflavonoids which are also contained in orange and yellow fruits and vegetables, help reduce the risk of cancer, strengthen bones and teeth, heal wounds, keep skin healthy and lower the risk of heart attacks.

BLUE / P URPLE

Anthocyanins and Phenols make up blue and purple fruits and vegetables. Research says they may help reduce your risk of cancer, heart disease, and Alzheimer's and may have anti-aging effects.

GREEN

Green fruits and vegetables are among the best sources of lutein. Lutein helps reduce the risk of cataracts and mascular degeneration, which can cause loss of vision. Green vegetables are also rich in sulforaphane, isocyanate and indoles which hamper the action of carcinogens.

WHITE

Allicin, which are found in garlic, leeks, and onions, helps control blood pressure and cholesterol. It looks like it also increases the body's ability to fight infection. Cauliflower contains sulforaphane, and mushrooms contain selenium. Both are also cancer-fighting.

Because they protect your body from injuries, diseases and untimely aging, colorful vegetables and fruits must be first in mind when buying food to maintain good sports nutrition.

Essentials for fast recovery

Proper recovery is also a main concern in sports nutrition. Sufficient rest and sleep allows the body's systems to recuperate from training stress and makes you stronger and faster. Training gains can be maximized, recovery process speeded up and performance enhanced by correct food and liquid consumption after workout.

Fluid replacement

Timing is everything. After cooling down at the end of each workout, rehydration should be top priority. Drink enough to replace the fluids you sweated out. It is right after exercise that muscles are most receptive to replenishing glycogen stores.

These times, blood flow is on the increase and muscle membranes are more permeable to glucose and the effects of insulin which promotes glycogen synthesis. During this "glycogen window" (which lasts up to an hour) muscles replenish glycogen up to three times faster than at other times.

Second carbo-loading

High-carb foods and beverages are best for fast recovery. Including protein with these foods (4:1 ratio of carbs to protein) enhances muscle repair and glycogen replacement.

The amount of food you need depends on the extent of the depletion of glycogen stores. How much food you need depends on the extent that your activity depleted your glycogen stores.

For a minimum of 2 hours of exercise, sports nutrition experts recommend around 1-1.5 grams of carbohydrate per kilogram of body weight within 15 minutes after cessation of exercise and every two hours until your next complete meal. That’s around 50-120 grams or 200-480 calories of carbohydrates for most athletes.

American Sports Nutrition: Providing health and fitness for everybody



Since more and more people are getting interested in becoming world-class athletes, and the area of sports is one of the most lucrative and popular forms of entertainment and recreation, the study of sports nutrition has developed steadily. Consumable products and instructional materials are being released in the market endlessly in order to help athletes and ordinary people with ample interest in physical fitness achieve their personal goals.

In this respect, American sports nutrition has indeed made very useful discoveries on how to make the human body function to its outmost potential.

Here are some studies and opinions created by some of the most respected health and fitness experts around.

According to a press release from the IDEA Health & Fitness Association, the best kind of nutrition is only based on the type of food one eats, but also, the time that a certain food was consumed. Research states that the food that athletes take in on all stages of a training session, may it be prior, during or afterwards, will make a considerable impact on their athletic prowess and recovery.

The highlights of the press release include:

-The practice of right timing for taking in nutrients also benefits ordinary exercisers, and not only athletes

-The consumption of nutrients in ideal combinations at the most optimal of frequencies will result in the enhancement of athletic performance and the recovery of the body. It also improves the composition and strength of muscles.

-Obesity can be battled by simply upping the amount of calcium that one consumes everyday.

-The right combination of protein and carbohydrates will result in improved workout and training performance.

Another important discovery made in American sports nutrition deals with the possibility of high protein diets to bring about dehydration in most people, even professional sportsmen.

Citing a study from the Federation of American Societies for Experimental Biology, graduate student William Forrest Martin reported on the effect of high protein on five athletes who were made to consume various amounts in the span of four weeks. The researchers stressed that when one takes in high amounts of protein in their body, the amount of fluid intake should also be raised considerably.

Aside from hydration, people who drink less water are prone to catching other health problems, such as heat illnesses. Minimal decrease of water in the body will have a negative effect on certain bodily functions.

The importance and strategies for the recovery of the body after strenuous activity has also been discussed in relation to American sports nutrition.

A good recovery enables one to be well-prepared for the next physical activity. What are the goals in body recovery? they are:

-Replacement of the storage of liver glycogen and muscle in the body.

-Regaining of all those electrolytes and fluids that went down with the sweat.

-Rejuvenation of the body from the damage brought about by exercise.

It is best to consume foods rich in carbohydrates while the body recovers from the activity.

Other tips for quick recovery include:

-Take snacks for within an hour maximum if the next activity is less than 8 hours.

-For people with poor appetite, juice and sports drinks can provide carbs and fluids necessary for recovery.

American Sports Nutrition Sporting Events



The Americans usually dominate sporting events. They appear bigger, stronger and have longer resistance. They say that the secret is through their hard work and training. But their real secret is their diet that gives them that strong physique.

Their diet and nutritional intake is different compared to us. So what is in this american style of sports nutrition? I will elaborate some of their diet and nutritional technique for you to have more strength and energy as you play your game.

Do you want to enhance your performance and increase lean muscle? Try the creatine that is commonly found in American sports nutrition.

This will give you more energy to work out longer and harder that will help you get maximum results. Creatine can also help you recover quickly. This supplement will work for any athlete who does weight lifting and any other quick burst of activity like sprinting. You may be able to do more before you hit fatigue point.

Your body converts this unique powder into adenosine triphosphate, which is the energy of our cells, and stores it into the mitichondria of each muscle cell giving it reserved energy. Every muscle contraction is fueled by atp, so we can do more because of the stored atp. This can enhance your performance and lean muscle gain.

This product is 100% pure pharmaceutical grade creatinh monohydrate. You should at least take 1000 grams per dosage. Creatine does not contain any additive and filters. This chemical is found naturally in many foods so it is practically safe. And it will also not affect hormonal levels.

Whether your goal is for maximum athletic performance, increased lean muscle or prolonged endurance, creatine is the answer for you. It also has cardio protective qualities. Creatine from American sports nutrition is the best way to supplement a healthy diet and active lifestyle.

Another one would be the American sports nutrition whey protein. It is a high quality, lactose free and predigested protein. This nutritional supplement is a great natural source of high potency essential amino acids.

If you want an increase in muscle strength, do it with American whey. The ion-exchanged whey protein in this supplement is the most preferred and bio-available for your body. This means your body can utilize the supplementation of American whey better than other types of protein.

American whey protein is also low on calories, tastes great, and mixes easily with rice, milk and water. It also comes in a variety of delicious flavors.

There are many more diets out there like the American sports nutrition that offers protein as the main component of their nutritional diet. Examples of these are the American whey creamy vanilla extreme, American whey double dutch chocolate, and the American whey wild berry.

They just differ in the dosage as you take them but practically the same results. Some of them require a lot of quantities for the supplement to work. And it also has to be taken in regularly if possible you should follow the diet everyday.

You may have noticed in the American sports nutrition’s that the main nutrient they are focused on are proteins.

So what is in proteins that make it so vital in the nutrition of Americans? Proteins are the main body builder nutrient. Protein focuses on the production of muscle cells. Protein also participates in muscle contraction or the movement of muscles.

If you want to have bigger, leaner and stronger muscles, there should be a massive intake of proteins before and after your training. That is why protein is so important not only to athletes but also to normal people as well. Protein also contributes to the height of a person.

If you want to be as tall as the Americans, you have to have a lot of protein in your diet or at least use the supplements that American sports nutrition offer.

We must remember that it is not about the nutrition we get but it is about how we get it and when we get it.  There are optimal times where the nutrients we get will enhance our performance and boost our nutritional level. American sports nutrition targets these optimal times in order for our body to get the most out of it and help us be healthy and build up our muscles.    

Advanced sports nutrition for advanced athletes

Advanced sports nutrition for advanced athletes

Do you somehow feel that your sports is not enough or it doesn't sustain you in your struggle to reach the next higher step in fitness? Chances are, your instinct is correct. It's about time for advance sports nutrition. But before buying your advanced sports nutrition, there are few things to consider in assessing your readiness.

Level of recovery between games

First, several questions to ask yourself. Can you still feel the results you achieved during your off-season training? Do your muscles still feel as if you're starting all over again whenever you attempt even a warm-up? Is the level of your motivation so diminished that simply stopping your exercise regimen seems to be the most logical thing to do?

If your answers to all of these are affirmative, then we've got a serious situation. Far on the other side, however, is a solution that is very simple. You only need to strengthen your resistance. That means improving your supplement to accommodate the growing need of your body for a stronger supplemental formula. You need advanced sports nutrition as part of your regimen program.   

The level of your recovery tells you many things about your preparedness to reach into a higher level of fitness. Your feeling of inadequacy is never a proof of your lacking in physical talent. It is a proof that your current sports nutrition does not providing you enough nutrients for harder regimen.

The natural reaction of your body is to relax when it's getting the same intensity of physical workout. And your body tends to resist exercise that it doesn't have the strength to sustain. The tendency of your mind, naturally, is to think that you can't make it so you've got to stop.

But, in a way, this is positive. Your mind is telling your body to stop and think. Because, really, you have many things to think about.  One is changing your supplement into advanced sports nutrition supplements.

Assess the level of your commitment

Okay, so you have enough supply of advanced sports nutrition at your disposal. Is that it? Of course, not. You need to remind yourself that being an athlete, particularly if you decide to climb the next higher level of fitness, is a fulltime job. What's the reason why electricity is a simple matter if you're an electrician? Because that's what you do on a daily basis. Your mind reacts automatically to support every work or problem that you encounter, as long at it's a work related situation.

This is the same with your body. You need to constantly work, for your muscles to "remember" what it should remember, that is, supporting your workout. Remember that your muscles only assist you in achieving your goal. Your ability to convince yourself, stay focused on what you want, and maintain a certain level of discipline with regard to your regular exercise regimen is the supplement for your advanced sports nutrition program.

There are interesting studies regarding improvements in exercise performance which correlate with the degree of specific nutrients stored in the muscle after taking particular supplements. This somehow proves that our muscles "remember" and knows how to store the necessary elements for future use, that is, for our next workout. But if it's not properly supplemented, where would it take the nutrients?

It is only natural to be confused on what to eat, which supplemental nutrients to take to allow you to sustain your daily regimen, and to let reach the advance level of fitness.

But, don't worry. These are problems that almost every athlete or sports enthusiast faces. What you need is to look for things that would encourage you to reach the next level of fitness. But after finding the right reason on reaching the next higher level of physical development, your sports supplement should be able to meet your growing requirements.

This higher level of encouragement should be supported by a higher of nutritional supplement. Therefore, you need advanced sports nutrition to sustain you.

If your body does not get the right concentration or nutrients it requires for a higher level of physical exertion, it will revert itself to a hibernation-like refusal to work. And when the body so decides that it can no longer work, no amount of mental discipline will suffice in overriding it.